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Home: Friends of the Family Farm: Spotlight: Noble Credit Union

Noble Credit Union: A new name, same great service

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Though their name recently changed, Noble Credit Union’s (Noble) commitment to customer satisfaction remains the same. Previously known as Fresno County Federal Credit Union, Noble has been serving residents of the Central Valley for more than 75 years.

Originally established as Fresno County Employees Credit Union (Credit Union) in 1941, it wasn’t until years later that the organization had an office location to call home. During the early years, the Credit Union existed in the briefcase of Fred E. Main, one of the founding members. The Credit Union experienced tremendous success over the following seven decades, becoming a reputable and service-driven business. In the 1990s, the group converted to a Federally Chartered Credit Union and became Fresno County Federal Credit Union.

After growing by tens of thousands of members located throughout the Valley, the Credit Union desired a name that would reflect the broad membership that they now served. In May of 2017, Noble Credit Union became the official name of the organization. Noble is still managed by the same Board of Directors and continues to be owned solely by its members.

“The name ‘Noble’ simply says it all – trustworthy, honorable, decent, reputable and more. When deciding on a name, we wanted it to represent the organization’s character and what our members can expect from us for years to come,” said Keri Bennitt, Senior Vice President and Chief Marketing Officer of Noble Credit Union.

In addition to the company’s name change, Noble successfully implemented the “chip” card, intended for increasing member security. The organization also added many new features to their home banking system, including the ability to make payments on a Noble loan with funds from a separate financial institution and the establishment of mobile deposit for member convenience.

Noble became a Friends of the Family Farm premium member in support of agricultural education and outreach, including “Valley’s Gold,” an educational series created in partnership between Fresno County Farm Bureau (FCFB) and ValleyPBS.

“Valley’s Gold allows individuals, such as myself, to understand the value of agriculture and how blessed we are to live in the Central Valley,” explained Bennitt. “The series has given me a much greater appreciation for the farmers and ranchers that feed us.”

Noble welcomes Fresno County Farm Bureau members to join their credit union family. To join, individuals must be eligible for membership through one of the following ways: family member of a current or eligible member, living in the household of a current eligible member, or is a member of a select business partner, such as FCFB.

To learn more about Noble Credit Union, visit www.noblecu.com.

Friends of the Family Farm Spotlight Profile: Ag Today, Oct. 2017
By: Bailey DeGraw